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PENNY (Discount International)

PENNY is also very successful in markets outside of Germany. The over 1,400 stores outside Germany generate sales of €4.2 billion altogether, making the company one of Europe’s leading discounters. Austria's nearly 290 PENNY Market locations have achieved annually increasing sales. A region-specific product policy helps the 350 PENNY Markets in Italy cater to customers’ wishes. Constant improvements to the around 210 PENNY Markets in Hungary have led to consistently rising sales and an increasing number of customers. With 365 locations, PENNY Market has the largest number of stores among discounters in the Czech Republic. Some markets in the Czech Republic were developed according to a new concept based on a traditional weekly market. They operate under the new PENNY logo already in use in Germany. With a network of 205 branches, Romania is the most rapidly expanding country within PENNY Market.