The innovative discounter PENNY also operates very successfully abroad and has made a name for itself at REWE Group with its international expansion. There are 290 PENNY branch stores in Austria alone, which have achieved annual increases in turnover. With about 180 branch stores, PENNY is the Number Two on the Hungarian market while it is even the market leader in the Czech Republic (about 320 branch stores) and in Romania. With its discount concept PENNY XXL featuring larger sales floor areas (up to 2,400 square metres), PENNY Market is present on the Romanian market with six locations; in the standard discounter segment, PENNY operates more than 80 branch stores.
The discount business in western Europe is focused on Italy. There, the about 280 PENNY stores satisfy their customers’ needs by pursuing a product range policy that includes regional items. The almost 1,200 PENNY branch stores abroad have achieved a total turnover of more than 3.4 billion euros.
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