The newly established and rapidly growing unit REWE digital in Cologne pools all of the strategic and some of the operational online activities of REWE Group. REWE digital aims to become the leading provider of online solutions in all of the markets relevant to REWE Group.
One of the most important tasks of REWE digital is the digitalisation of the food retail sector in Germany. In this approach, customers are given the opportunity to order food online which is then delivered, fresh and cooled, to their doorstep in their desired timeframe.
Together with other business units, REWE digital also develops omni-channel solutions and controls investments in and the management of participations of REWE Group in digital ventures. The team is currently involved in the active development of one of the most exciting digital projects of the trade and tourism segment.