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Market observation

Keeping a close eye on the latest trends and issues

The future is becoming increasingly digital, more complex and networked. Through our Issue Monitoring and Management System, we ensure that our customers and partners stay abreast of the latest developments. By continually monitoring and analysing markets and networks, we are able to respond swiftly and appropriately to product and company-relevant issues and trends. We use these insights to develop recommendations that are always in line with consumer demand. These then serve as the basis for the further development of our product range – with quality, transparency and sustainability in mind at all times.