In the beginning of the year the new nahkauf concept combining fresh assortments, certified quality services and a family atmosphere is presented. PENNY celebrates topping-out ceremony for its new warehouse in Cologne-Bocklemünd. In Italy, all STANDA branches are converted to the BILLA concept. The baking company Glocken Bäckerei opens a new production operation in Bergkirchen. February: The REWE Green Building in Berlin is “Store of the Year 2010”.
One month later the REWE Group and its individual and long-haul travel provider DERTOUR are awarded the accolade “Top Employer in Germany”. Family tour operator ITS turns 40. 65 branches of Kaiser’s Tengelmann GmbH are taken over by the REWE Group in the Rhine-Main-Neckar region.
In april the REWE Group heralds the next stage of its commitment to sustainability with the “PRO PLANET” label. It identifies those store label products that particularly save on. toom consumer store turns 40. To mark the football World Cup, in may REWE starts a collectible football card offer with the German Football Association.
June: Alain Caparros remains CEO of the REWE Group until 2016. The REWE stores are awarded the “career and family audit” certificate. REWE’s family-friendly employee policy is thereby recognised by the non-profit organisation berufundfamilie gGmbH. The REWE Group acquires the remaining 25 per cent interest in BILLA Russia, which was previously held by a joint venture partner.
The following month the REWE Group assumes the remaining 25 per cent of ADEG Österreich Handels AG. REWE Travel and Tourism continues its quality initiative and presents the premium travel company JAHN REISEN. The REWE low price brand “ja!” is the strongest store brand in the German retail sector.
August: In Cologne-Langel, the biggest National Full-Range warehouse in the REWE Group goes into operation with 800 employees and 60,000 square metres. The REWE Group is characterised by its diversity and depicts this in its new promotional community campaign.
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