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First stop, PENNY – the discount chain's 2,150 locations nationwide stand for freshness and quality at low prices.

All of the PENNY stores were redesigned between 2012 and 2015 and they now have a more modern, open layout. Today, PENNY defines itself as the conveniently located, neighbourhood supermarket. PENNY promotes shopping locally, with a large selection of fruits and vegetables, regional and sustainable products, convenience foods, as well as vegetarian and vegan products.

PENNY also sees itself as an integral part of the neighbourhoods it serves and is increasingly involved with local, social and ecological projects that benefit those neighbourhoods.