B1 is a company belonging to toom BauMarkt GmbH. It operates 38 discount DIY and gardening stores with around 1,000 employees and a turnover of about 150 million euros. The innovative concept is not only targeting handymen and DIY enthusiasts but also price-conscious customers and bargain hunters. To keep the prices down there are no personnel-intensive services offered, such as cutting wood to size.
The product range comprises more than 12,000 classic DIY store items, including both brand names and private-label merchandise at “best price” in reliable quality. The new “DIY discount” concept involves a typical, comprehensible discount store design. Shoppers can easily find their way around, thanks to low shelves and the sub-division of the store according to the Shop in Shop principle combined with clear signs.