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2001 until 2010


In the beginning of the year the new nahkauf concept combining fresh assortments, certified quality services and a family atmosphere is presented. PENNY celebrates topping-out ceremony for its new warehouse in Cologne-Bocklemünd. In Italy, all STANDA branches are converted to the BILLA concept. The baking company Glocken Bäckerei opens a new production operation in Bergkirchen. February: The REWE Green Building in Berlin is “Store of the Year 2010”.

One month later the REWE Group and its individual and long-haul travel provider DERTOUR are awarded the accolade “Top Employer in Germany”. Family tour operator ITS turns 40. 65 branches of Kaiser’s Tengelmann GmbH are taken over by the REWE Group in the Rhine-Main-Neckar region.

In april the REWE Group heralds the next stage of its commitment to sustainability with the “PRO PLANET” label. It identifies those store label products that particularly save on. toom consumer store turns 40. To mark the football World Cup, in may REWE starts a collectible football card offer with the German Football Association.

June: Alain Caparros remains CEO of the REWE Group until 2016. The REWE stores are awarded the “career and family audit” certificate. REWE’s family-friendly employee policy is thereby recognised by the non-profit organisation berufundfamilie gGmbH. The REWE Group acquires the remaining 25 per cent interest in BILLA Russia, which was previously held by a joint venture partner.

The following month the REWE Group assumes the remaining 25 per cent of ADEG Österreich Handels AG. REWE Travel and Tourism continues its quality initiative and presents the premium travel company JAHN REISEN. The REWE low price brand “ja!” is the strongest store brand in the German retail sector.

August: In Cologne-Langel, the biggest National Full-Range warehouse in the REWE Group goes into operation with 800 employees and 60,000 square metres. The REWE Group is characterised by its diversity and depicts this in its new promotional community campaign.

Starting September Joschka Fischer, former Foreign Minister and expert on global sustainability trends, advises the REWE Group about the future of its sustainability strategy. The introduction of Fischer as an adviser coincides with the start of the first sustainability week. CEO Alain Caparros is awarded the title “ECR Corporate Personality of 2010” at the 8th ECR Awards in Hamburg.

In October BILLA opens the new flagship store BILLA CORSO in the traditional Herrnhuterhaus in the heart of Vienna. Armin Rehberg, Management Board member previously responsible for the Discount segment, steps down from the REWE Group Management Board. ProMarkt enters the Internet retail trade with its new online shop. The REWE Green Building is awarded “Environmentally Friendly Retail Property 2010” by the German Environmental Management Association (B.A.U.M.).

November: The REWE Group parts from its 50 per cent interest in the B2B joint venture transGourmet Holding S.E. with economic effect in January 2011. The REWE Group wins the 2010 German Sustainability Prize in the categories “Germany‘s Most Sustainable Initiative” and “Germany‘s Most Recycled Paper-Friendly Company”. For its “naprima” project promoting health in the retail sector, the REWE Group is awarded the 2010 Prevention Prize by the Professional Association for Trade and Goods Distribution (BGHW).

In december the REWE Group extends its contract as the main sponsor of 1. FC Cologne for another year. PENNY is the first German discounter to be awarded the “Generation-Friendly Shopping” quality seal for 21 branches by the German Retail Association (HDE). 1,100 tonnes of food are collected across Germany for local charity organisations during the “Kauf eins mehr” (“Buy one more”) donation campaign for food banks. During the TV show “Ein Herz für Kinder” (“A Heart For Children”) charity action with Thomas Gottschalk, the REWE Group makes the biggest single donation with 1,055,000 euros from events at REWE, PENNY and nahkauf.


In January REWE Austria AG is renamed REWE International AG; Frank Hensel becomes CEO of REWE International AG as well as fully authorised representative of the REWE Group.

On 1 February 2009, Glocken Bäckerei acquires Bäckerei Rothermel with 72 bakery stores and 450 employees. REWE Group reorganises its in-house quality assurance to become even faster, more effective and more active.
With a Germany-wide big bang, REWE Group officially in March rebrands the 300 extra stores acquired from Metro Group under its national retail name “REWE”. With a total of more than 3,300 REWE stores, REWE has markedly expanded its position as Germany’s second-largest supermarket operator. DERTOUR and Dr. Holiday present a joint catalogue. In April PENNY ist the No. 1 operator in the Czech discount market. In Germany, 328 PLUS stores have been integrated into the PENNY.

As part of a Germany-wide big bang, REWE Group converts 170 small-scale REWE stores located in city centres or high-density neighbourhood shopping areas into the new “REWE CITY” sales concept. Also in May Package tour operator ITS operates the company’s own charter passenger jet. In Russia, REWE Group continues its expansion. REWE Group launches a quality campaign covering selected private-label non-food items that are now subject to comprehensive quality audits by TÜV Rheinland that extend far beyond legal requirements.

In June REWE Group announces the best result in its corporate history at its annual financial press conference in Cologne. Total external turnover rose by 10.5 per cent to 49.8 billion euros in 2008. REWE Group announces
its carbon footprint for the first time. REWE Group’s ordinary annual general meeting adopts the Declaration of Munich governing its co operation with independent retailers. July: Turnover of REWE’s package tour division increases by 3 per cent year-on-year during the first eight months of the 2008/2009 tourism year. REWE Group presents its first Sustainability Report.

In August REWE Group sells its Polish supermarkets. The 25 BILLA stores are acquired by the French retail group E.Leclerc. REWE Group becomes Germany’s first trading company to release a comprehensive status report on chemical crop protection in fresh fruit and vegetables.

With their “Power Tüten”, REWE Group, REWE, PENNY and the German food charity organization “Bundesverband Deutsche Tafel e.V.” lay the foundation for a balanced and regular diet in schools in September.

The ProMarkt retail chain, part of Cologne-based REWE Group, reinforces its sales network through the acquisition of 10 locations owned by Berlin-based ProMarkt Handels GmbH.

REWE strengthens its market position in southwestern Germany through the acquisition of 39 sky stores from coop Kiel. REWE introduces gourmet foods under the “Feine Welt” brand.

In November REWE opens its first Green Building in Germany. As the world’s first supermarket to be nominated, the REWE store in Berlin-Rudow receives the gold label of the Deutsche Gesellschaft für Nachhaltiges Bauen – DGNB (German Society for Sustainable Building). The component-tour operators DERTOUR, MEIER’S WELTREISEN and ADAC REISEN manage to keep turnover for tourism year 2008/2009 stable at 1.5 billion euros. PENNY enters the Bulgarian market with 10 new stores. REWE opens TEMMA in Cologne. The modern interpretation of the corner shop combines a comprehensive organic-food assortment with marketplace ambiance and attractive bakery, deli and café areas. REWE Group is ranked among the top three companies in the main category of the German Sustainability Award, “Germany’s most sustainable future strategies”.

ProMarkt buys The e-commerce store offers a broad range of electronic items at low prices. PENNY offers refined consumer goods as well as gourmet items under the premium brand “Feine Kost”.


Right at the start of 2008, the REWE Group vastly expands its position within the German food trading sector. The Group acquires the "extra" sales lines from the Metro Group, including 245 "extra" consumer markets and 61 Comet and Bolle stores.

In March 2008 the REWE Group boosts its B2B sector by acquiring the Otto Group's 50 per cent stake in the FEGRO/SELGROS pick-up wholesale operation, which also means the end of the joint venture running since 1989. All 29 Accord supermarkets in Saarland are simultaneously renamed to the joint sales brand REWE with a big bang. This means that Saarland is now home to 39 REWE stores.

PENNY in the Czech Republic acquires 158 PLUS stores, which generated a converted turnover in the region of 520 million euros in 2007. The acquisition means that PENNY almost doubled its number of stores while consolidating its position as market leader in the Czech Republic.

To ensure consumer coverage in city centres and agglomerations, in April 2008 REWE presents its City store concept. The supermarkets, with sales floor areas of 500 to 1,000 square metres, follow the trend towards high-quality neighbourhood shopping with a wide variety of products in cities with a population of more than 100,000.

In mid-September, PENNY celebrates its 35th birthday. To thank its customers and employees, the discounter organised discount campaigns and prize draws. The first PENNY opened its doors in Limburg an der Lahn in 1973. Since that time, PENNY has grown to become one of the largest discount chains in Germany. PENNY is also experiencing positive growth in Southern and Eastern European countries.

The REWE Group is in October of 2008 the first retail company to publish its own women's lifestyle magazine. For just 80 cents, Laviva offers advice and lifestyle information, as well as coupons for free products or discounts. The REWE Group and Coop Switzerland set up a joint venture to combine their international cash-and-carry and delivery activities and to tap new joint sales potential. The Glocken Bäckerei (bakery) builds a state-of-the-art wholesale bakery, the most modern in Germany. The 80-million-euro project, located in Bergkirchen, will generate 400 new jobs.

By acquiring 328 PLUS stores (before April 2009) in November 2008, PENNY is increasing its presence in rural areas and urban centres. The REWE Group discounter's food distribution network is therefore set to grow to 2,049 stores across Germany. The first ever REWE Food Bank Week in November 2008 is hailed a success. The REWE supermarkets promote six REWE products and donate ten per cent of their weekly turnover in the form of food to the various Food Banks. This means that needy people are set to receive products worth a total of 120,000 euros.

In December 2008 the Austrian REWE subsidiary EUROBILLA acquires 13 supermarkets owned by the Russian trade company Nyam-Nyam in Moscow. With this move, the REWE Group expands its Russian supermarket distribution network to 56 stores and is thus poised for growth in this strategic market.


The introduction of the new REWE sales brand a year before is followed by the launch of new world of brand articles under the name "REWE". PENNY launches the new product line for organic foods "“Naturgut". On the occasion of the Nutrition Day of Euro-Commerce held in Brussels, REWE introduces its new and customer-friendly nutrition labelling on its products. May is time to set examples: REWE Group reacts on the increasing white-collar crime by introducing a professional anti-corruption system and naming an ombudsman.

DIY toom BauMarkt joins the leaders of the DIY industry. Following the successful integration of 133 Marktkauf DIY stores, the specialist store subsidiary of REWE Group becomes the new number three on the German market in May. This is an eventful month: also in May, REWE Group invites suppliers and investors to an innovation forum, which in terms of size and content, had been unprecedented in the company’s long history of 80 years.

By adopting the so-called Declaration of Travemünde on 26 June, REWE Group firmly commits itself its corporate independence: Management Board, Supervisory Board, shareholders and independent retailers commit themselves to the co-operative structure of the company.

REWE Group is the largest food donor to the German Dinner Tables (Tafeln): in the presence of the German Federal President, Horst Köhler, REWE CEO Caparros gives the go-ahead to 2,000 PENNY stores throughout Germany to their active involvement in supporting the Dinner Tables. Besides the discounter, 3,000 REWE and toom stores as well as central warehouses give food donations to the Dinner Tables every day since 1996 already.

Expansion into Eastern European markets is further continued: Together with COOPERNIC, REWE Group enters the markets of the Baltic states of Latvia and Lithuania. In Germany, the REWE smaller sales floor area concept is launched one month later with the objective to offer customers a wide product range even and particularly in city centre store locations.


As a sign for repositioning the company, the new umbrella brand "REWE Group" is launched along with the new logo. The new concept entails the development of strategies meant to strengthen the core businesses of trading and travel and tourism and to further internationalise the firm's expansion. In line with this aim, REWE Group founds the European alliance COOPERNIC together with five independent trading companies. The "big bang" follows on 25 September: around 3,000 supermarkets are re-flagged to the new common sales brand "REWE" to comprise former store brands such as minimal, HL, Stüssgen and Otto Mess under the "new REWE".

October 2006: REWE Group is the first food trading company to apply the QS testing seal to fruits and vegetables - an approach already tried and tested on meat and poultry products. At the same time internal reorganisation is further intensified: the new organisational structure is aimed at providing the strategic business units with more independence and to use innovative concepts to strengthen customer orientation.

Josef Sanktjohanser, member of REWE Group's Management Board becomes the new president of the German retailers' association, HDE, in September. The appointment of Alain Caparros as the CEO of REWE Group follows in December.


The year 2005 stands for a fundamental repositioning of REWE. Based on an overall strategy for the Group, the new Management Board, "Eight-Point Programme" that concentrates on strengthening the core businesses of food trading and travel and tourism, on focused internationalisation and on increasing the financial and earning power. Fundamental structural reforms are introduced.

On 1 January, the trading company Kaiser + Kellermann OHG with its 38 Globus hypermarkets are acquired in their entirety; the store base is integrated into the rest of the Group. A new strategic partnership is formed with Dohle Trading Group (HIT stores) for purchasing and logistics. In the framework of a cooperative deal with dm-drogeriemarkt, this leading drugstore chain transfers all of its central settlements business to REWE starting in 2006. The first organic foods supermarket of the Group is launched in Düsseldorf under the brand "Vierlinden".

Outside Germany, the commercial customer services in Switzerland and in France are combined into the joint venture "transgourmet" founded in co-operation with the Swiss firm coop. The retail store chains in Switzerland (pick pay) and the Penny discount stores in France are tied together. Market position is expanded in Slovakia with the acquisition of the Delvita store chain; the position in Croatia is expanded with the acquisition of Minaco Group. REWE Group opens its first representative office in Moscow.


After the departure of CEO Hans Reischl after many years of service, the year 2004 was a year of great change and renewal. For the first time, REWE Group surpassed the 40-billion-euro mark. Karstadt Warenhaus AG and REWE formed the joint venture "Karstadt Feinkost GmbH" for its foods departments. The foods departments in 70 Karstadt department stores have now been under joint operation since 1 January 2005.

In the framework of a joint venture with Marta Group in Moscow, a new supermarket chain is being set up in the Russian Federation. The supermarkets run by Marta so far will be converted to the REWE "BILLA" brand.


With the takeover of the Swiss Bon appétit Group, Volketswil/Zurich, REWE expands its foreign activities into Switzerland and increases its foreign turnover to more than ten billion euros. Bon appétit Group (Pick Pay, Primo, Visavis, Prodega CC, Howeg, Magro, and Aldis Service Plus) is the number three in Swiss food retailing and wholesaling with around 5,000 employees and turnover of over two billion euros.


For the first time in German foods retailing, German customers are offered the TÜV-tested quality shopping seal - regularly inspected by TÜV Rheinland Berlin Brandenburg - at 500 REWE supermarkets. REWE celebrates its 75th anniversary. In Hungary, REWE concentrates its activities in foods retailing on expanding the PENNY discount stores and sheds 13 BILLA supermarket outlets. REWE and Edeka enter into a cooperation to produce and sell freshly baked breads, cakes, and pastries. REWE acquires a 50 per cent stake in Schäfer's Brot- und Kuchen-Spezialitäten GmbH & Co. KG - a bread and pastries producer with its head office in Lehrte, Lower Saxony.


The takeover of the LTU tour operators (JAHN REISEN, TJAEREBORG, Meier's Weltreisen) bolsters REWE's position among the top three in the travel and tourism industry. At the same time, REWE takes a 40 per cent stake in the Düsseldorf-based airline LTU Lufttransport GmbH. REWE solidifies its position on the Italian market by buying the Italian STANDA store chain.