{"id":23686,"date":"2022-05-06T16:20:01","date_gmt":"2022-05-06T14:20:01","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=series&#038;p=23686"},"modified":"2022-05-06T16:54:24","modified_gmt":"2022-05-06T14:54:24","slug":"die-digitalen-geschaeftsmodelle-der-rewe-group-im-portraet","status":"publish","type":"series","link":"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/serien\/die-digitalen-geschaeftsmodelle-der-rewe-group-im-portraet\/","title":{"rendered":"Die digitalen Gesch\u00e4ftsmodelle der REWE Group im Portr\u00e4t"},"excerpt":{"rendered":"<p>Wir begleiten s\u00e4mtliche Stationen der Omnichannel Customer Journey: So kann man das Modell hinter den drei Technologiet\u00f6chtern der REWE Group zusammenfassen. Commercetools, paymenttools und fulfillmenttools wickeln den Online-Einkauf von der Auswahl des Produkts \u00fcber den Warenkorb und den Bezahlvorgang bis hin zur Logistik hinter der Lieferung ab. Als einziger Lebensmittelh\u00e4ndler in Deutschland verf\u00fcgen wir damit \u00fcber ein komplettes \u00d6kosystem von der Bestellung \u00fcber die Lieferung bis hin zum Bezahlen. Warum wir die Digitalisierung unserer Gesch\u00e4ftsmodelle vorantreiben, lesen Sie hier.<\/p>\n","protected":false},"featured_media":23787,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"categories":[8],"tags":[54,50],"sales_line":[19],"class_list":["post-23686","series","type-series","status-publish","has-post-thumbnail","hentry","category-unternehmen","tag-digitalisierung","tag-innovation","sales_line-rewe-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die digitalen Gesch\u00e4ftsmodelle der REWE Group im Portr\u00e4t - REWE Group<\/title>\n<meta name=\"description\" content=\"REWE Group Start-ups: Commercetools, paymenttools und fulfillmenttools wickeln den Online-Einkauf hinter der Lieferung ab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/serien\/die-digitalen-geschaeftsmodelle-der-rewe-group-im-portraet\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die digitalen Gesch\u00e4ftsmodelle der REWE Group im Portr\u00e4t\" \/>\n<meta property=\"og:description\" content=\"REWE Group Start-ups: Commercetools, paymenttools und fulfillmenttools wickeln den Online-Einkauf hinter der Lieferung ab.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/serien\/die-digitalen-geschaeftsmodelle-der-rewe-group-im-portraet\/\" \/>\n<meta property=\"og:site_name\" content=\"REWE Group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T14:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/05\/paymenttools-fulfillmenttools-commercetools-rewe-group-start-up.jpg?t=2022050602\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/05\/paymenttools-fulfillmenttools-commercetools-rewe-group-start-up.jpg?t=2026060307\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/serien\\\/die-digitalen-geschaeftsmodelle-der-rewe-group-im-portraet\\\/\",\"url\":\"https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/serien\\\/die-digitalen-geschaeftsmodelle-der-rewe-group-im-portraet\\\/\",\"name\":\"Die digitalen Gesch\u00e4ftsmodelle der REWE Group im Portr\u00e4t - 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