{"id":41614,"date":"2024-11-21T16:55:20","date_gmt":"2024-11-21T15:55:20","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=41614"},"modified":"2025-01-10T15:11:50","modified_gmt":"2025-01-10T14:11:50","slug":"die-zukunftsbauer","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/die-zukunftsbauer\/","title":{"rendered":"Die Zukunftsbauer"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-intro\" data-module-name=\"Intro\">            <div class=\"intro margin-row-inner\">\n            <div class=\"intro__inner border-content light\">\n                \n                                    <div class=\"intro__text entry-content\"><p>PENNY positioniert sich seit Jahren konsequent und erfolgreich als der Discounter in der Nachbarschaft. Da liegt es mehr als nahe, dass PENNY auch ein guter Nachbar f\u00fcr die heimische Landwirtschaft sein m\u00f6chte. Denn nur im Schulterschluss \u2013 auch mit den Kund:innen \u2013 k\u00f6nnen die gro\u00dfen Herausforderungen gemeistert werden. Ein solches Projekt ist der Zukunftsbauer.<\/p>\n<\/div>\n                            <\/div>\n        <\/div>\n    <\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Das Projekt Zukunftsbauer wurde im September 2021 von der Molkerei Berchtesgadener Land und PENNY ins Leben gerufen. Ziel ist es, die energetische Transformation der Landwirtschaft finanziell mit bis zu 10.000 Euro je Projekt zu unterst\u00fctzen. Dazu verzichtet PENNY bei jedem der aktuell zw\u00f6lf Zukunftsbauer-Produkte auf einen Teil seiner Spanne. Die BGL verdoppelt die Summe. Der F\u00f6rdertopf addiert sich auf rund 1,8 Millionen Euro, mit denen mehr als 120 Projekte \u2013 vorwiegend PV-Anlagen und\/oder Speicher \u2013 finanziert wurden.<\/p>\n<p>Nach 2023 gab es in diesem Jahr \u2013 nachdem das erste Treffen in K\u00f6ln war \u2013 den zweiten Zukunftsbauer-Tag, dieses Mal in S\u00fcddeutschland. Neben Hans-J\u00fcrgen Moog, Stefan G\u00f6rgens, Philipp Stiehler und Benjamin W\u00f6lk nahmen zahlreiche weitere PENNY-Kolleg:innen an dem Tag teil. Neben intensiven Gespr\u00e4chen mit der Erzeuger:innen wurden neben der BGL-Molkerei, eine der modernsten in Europa, zwei angeschlossene H\u00f6fe sowie die dort gef\u00f6rderten Projekte besichtigt.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-video-player\" data-module-name=\"Video Player\">        <div class=\"full-width-framed\">\n        <div class=\"reweg-video\" data-id=\"ZHnYAvdW\" data-caption-de=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/untertitel-zukunftsbauer-penny-bgl-de.vtt?t=2026100402\" data-alt=\"Das Video zeigt Stefan G\u00f6rgens, Philipp Stiehler und Hans-J\u00fcrgen Moog, die unter Leitung von Bernhard Pointner (Gesch\u00e4ftsf\u00fchrer der Molkerei Berchtesgadener Land) die Molkerei Berchtesgadener Land sowie zwei angeschlossene H\u00f6fe besichtigen und \u00fcber die dort gef\u00f6rderten Projekte sprechen.  \">\n            <div class=\"reweg-video__meta\">\n                <p class=\"reweg-video__type\">Video<\/p>\n                <p class=\"reweg-video__dur\">03:21<\/p>\n            <\/div>\n            <div class=\"reweg-video__poster\">\n                <div class=\"reweg-video__poster-focal-point-container\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/joghurt-zukunftsbauer-scaled.jpg?t=2026100402\"\n        alt=\"Aufreihung verschiedener Joghurtsorten von PENNY mit dem Zukunftsbauer-Siegel.\"\n                        loading=\"lazy\"\n         data-copyright=\"Aufreihung verschiedener Joghurtsorten von PENNY mit dem Zukunftsbauer-Siegel. \u00a9REWE Group\"    >\n    <\/div>\n                <\/div>\n                <button type=\"button\" class=\"btn-icon icon-play btn-blur reweg-video__play btn-green\" aria-label=\"Video Zukunftsbauer abspielen\"><\/button>\n                <div class=\"video-cookie-notice\">\n    <div class=\"video-cookie-notice__inner\">\n        <p>\n            Um dieses Video zu sehen, stimmen Sie bitte den Statistik Cookies unter den Privatsph\u00e4re-Einstellungen zu.        <\/p>\n        <p>\n            <a href=\"#cookie-settings\" class=\"btn-text small\" title=\"Einstellungen anpassen\">\n                <span>Einstellungen anpassen<\/span>\n            <\/a>\n        <\/p>\n    <\/div>\n<\/div>\n            <\/div>\n            <div class=\"reweg-video__text\">\n                <h2 class=\"reweg-video__title\">Zukunftsbauer<\/h2>                <div class=\"reweg-video__copy entry-content\">\n                    <p>Das Projekt Zukunftsbauer bringt Landwirt:innen und Mitarbeitende von PENNY in Gespr\u00e4chen und Projekten zusammen. Mit dem gemeinsamen F\u00f6rdertopf konnten bereits \u00fcber 120 Projekte finanziert werden.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Beeindruckend waren ein Hackschnitzel Heizkraftwerk und eine Biogas-Anlage von Landwirt Rupert Helminger, mit der er auch seine 30 Nachbarn versorgt. Aber auch der automatische F\u00fctterungsroboter im Stall von Sepp Frank war faszinierend.<\/p>\n<p>Das Projekt erf\u00e4hrt aber auch \u00fcbergeordnete Anerkennung. So wurde die Milchwerke Berchtesgadener Land Chiemgau eG mit dem \u201eGro\u00dfen Preis des Mittelstandes\u201c ausgezeichnet. Bei fast 5.000 teilnehmenden Betrieben keine Selbstverst\u00e4ndlichkeit.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner content-container content-container--framed\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Weiterlesen<\/h2>\n            \n        <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/pressemitteilungen\/tierwohl-intelligent-analysieren-rewe-group-buendelt-expertise-aus-praxis-und-wissenschaft\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/pressemitteilungen\\\/tierwohl-intelligent-analysieren-rewe-group-buendelt-expertise-aus-praxis-und-wissenschaft\\\/&quot;,&quot;element_name&quot;:&quot;Tierwohl intelligent analysieren: REWE GROUP b\\u00fcndelt Expertise aus Praxis und Wissenschaft&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/08\/schweine-im-stall.jpg?t=2026100402\"\n                            alt=\"Schweine im Stall\"\n                            loading=\"lazy\"\n                         data-copyright=\"Schweine im Stall \u00a9 Manop Boonpeng (Shutterstock)\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Pressemitteilung<\/p>\n                                                <p class=\"post-teaser__note\">6. August 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Tierwohl intelligent analysieren: REWE GROUP b\u00fcndelt Expertise aus Praxis und Wissenschaft<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Kompetenzzentrum Landwirtschaft der REWE GROUP startet gemeinsam mit Fachpartnern ein KI-Forschungsprojekt zur Analyse des Tierwohlbefindens<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/pressemitteilungen\/nachhaltig-innovativ-und-laenger-haltbar-rewe-group-setzt-mit-pfluecksalaten-neuen-standard-im-hydroponik-anbau\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/pressemitteilungen\\\/nachhaltig-innovativ-und-laenger-haltbar-rewe-group-setzt-mit-pfluecksalaten-neuen-standard-im-hydroponik-anbau\\\/&quot;,&quot;element_name&quot;:&quot;Nachhaltig, innovativ\\u00a0und l\\u00e4nger haltbar:\\u00a0REWE GROUP\\u00a0setzt\\u00a0mit\\u00a0Pfl\\u00fccksalaten\\u00a0neuen Standard im\\u00a0Hydroponik-Anbau\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Hydroponik-Anbau.png?t=2026100402\"\n                            alt=\"Ein gro\u00dfes Gew\u00e4chshaus zeigt dicht bepflanzte Reihen von gr\u00fcnem Salat in einer hydroponischen Anlage. Die Pflanzen wachsen in langen Beeten.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Ein gro\u00dfes Gew\u00e4chshaus zeigt dicht bepflanzte Reihen von gr\u00fcnem Salat in einer hydroponischen Anlage. Die Pflanzen wachsen in langen Beeten. \u00a9 Endless Summer\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Pressemitteilung<\/p>\n                                                <p class=\"post-teaser__note\">9. M\u00e4rz 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Nachhaltig, innovativ\u00a0und l\u00e4nger haltbar:\u00a0REWE GROUP\u00a0setzt\u00a0mit\u00a0Pfl\u00fccksalaten\u00a0neuen Standard im\u00a0Hydroponik-Anbau\u00a0<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Die REWE GROUP bringt erstmals Salatmischungen aus hydroponischem Anbau in ihre M\u00e4rkte. Die Pfl\u00fccksalate wachsen ganzj\u00e4hrig in speziellen Wasserbecken und k\u00f6nnen so besonders ressourcenschonend erzeugt werden. Das Ergebnis sind Salate, die in Qualit\u00e4t und Frische \u00fcberzeugen. REWE startet in allen M\u00e4rkten in Bayern mit der neuen Salatmischung \u201eCrispy Mix\u201d \u2013 weitere Sorten und Regionen folgen. Anfang April beginnt auch PENNY mit der bundesweiten Einf\u00fchrung<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-3questions\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/drei-fragen\/markus-bobenhausen-zum-ersten-drei-parteien-vertrag-im-gemueseanbau\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/drei-fragen\\\/markus-bobenhausen-zum-ersten-drei-parteien-vertrag-im-gemueseanbau\\\/&quot;,&quot;element_name&quot;:&quot;Markus Bobenhausen zum ersten Drei-Parteien-Vertrag im Gem\\u00fcseanbau&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2021\/12\/markus-bodenhausen.jpg?t=2026100402\"\n                            alt=\"Portr\u00e4t von Markus Bobenhausen\"\n                            loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Markus Bobenhausen \u00a9 REWE GROUP\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                <p class=\"post-teaser__note\">4. Februar 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Drei Fragen an<span>Markus Bobenhausen<\/span><\/h3>\n                    \n                                            <p class=\"post-teaser__excerpt\">zum Thema ersten Drei-Parteien-Vertrag im Gem\u00fcseanbau<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/gruene-woche-2026-starke-signale-fuer-die-landwirtschaft-und-eine-besondere-auszeichnung-fuer-emilie-bourgoin\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/stories\\\/gruene-woche-2026-starke-signale-fuer-die-landwirtschaft-und-eine-besondere-auszeichnung-fuer-emilie-bourgoin\\\/&quot;,&quot;element_name&quot;:&quot;Gr\\u00fcne Woche 2026: Starke Signale f\\u00fcr die Landwirtschaft \\u2013 und eine besondere Auszeichnung f\\u00fcr Emilie Bourgoin\\u00a0\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/01\/gruene-woche-2026-1.jpg?t=2026100402\"\n                            alt=\"Bild vom REWE GROUP Messestand auf der Gr\u00fcnen Woche 2026\"\n                            loading=\"lazy\"\n                         data-copyright=\"Bild vom REWE GROUP Messestand auf der Gr\u00fcnen Woche 2026 \u00a9 REWE GROUP\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">29. Januar 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Gr\u00fcne Woche 2026: Starke Signale f\u00fcr die Landwirtschaft \u2013 und eine besondere Auszeichnung f\u00fcr Emilie Bourgoin\u00a0\u00a0<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Der direkte Austausch mit unserer heimischen Landwirtschaft ist wichtiger denn je. Auch in diesem Jahr zeigte die REWE GROUP auf der Gr\u00fcnen Woche in Berlin: Eine sp\u00fcrbare Weichenstellung f\u00fcr eine zukunftsf\u00e4hige Landwirtschaft in Deutschland gelingt nur durch noch st\u00e4rkeres gemeinsames Engagement aller Akteure entlang der Wertsch\u00f6pfungskette. <\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-3questions\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/drei-fragen\/bernhard-pointner-zum-drei-parteien-vertrag-beim-zukunftsbauer\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/drei-fragen\\\/bernhard-pointner-zum-drei-parteien-vertrag-beim-zukunftsbauer\\\/&quot;,&quot;element_name&quot;:&quot;Bernhard Pointner zum Drei-Parteien-Vertrag beim \\u201eZukunftsbauer\\u201c&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/01\/Portareat-von-Bernhard-Pointner.jpg?t=2026100402\"\n                            alt=\"Portr\u00e4t von Bernhard Pointner\"\n                            loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Bernhard Pointner \u00a9 Milchwerke Berchtesgadener Land Chiemgau eG\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                <p class=\"post-teaser__note\">28. Januar 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Drei Fragen an<span>Bernhard Pointner<\/span><\/h3>\n                    \n                                            <p class=\"post-teaser__excerpt\">zum Thema Drei-Parteien-Vertrag beim \u201eZukunftsbauer\u201c<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/pressemitteilungen\/vorreiter-im-deutschen-lebensmitteleinzelhandel-rewe-group-landfrisch-ag-und-erzeuger-starten-einzigartiges-partnerschaftsmodell-fuer-zukunftstraechtigen-gemueseanbau\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/pressemitteilungen\\\/vorreiter-im-deutschen-lebensmitteleinzelhandel-rewe-group-landfrisch-ag-und-erzeuger-starten-einzigartiges-partnerschaftsmodell-fuer-zukunftstraechtigen-gemueseanbau\\\/&quot;,&quot;element_name&quot;:&quot;Vorreiter im deutschen Lebensmitteleinzelhandel: REWE GROUP, Landfrisch AG und Erzeuger starten einzigartiges Partnerschaftsmodell f\\u00fcr zukunftstr\\u00e4chtigen Gem\\u00fcseanbau&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/01\/gruene-woche-2026.jpg?t=2026100402\"\n                            alt=\"Von links nach rechts: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse)\"\n                            loading=\"lazy\"\n                         data-copyright=\"Von links nach rechts: Johannes von Eerde (Landfrisch AG), Labinot Elshani (Landfrisch AG), Markus von Bobenhausen (REWE Group), Dr. Carolin Weyers (REWE Group), Marc Rademacher (REWE Group), Heinz Stoffers (Stoffers Gem\u00fcsebau), Christian Berghs-Trienekens (BT Gem\u00fcse) \u00a9 REWE GROUP\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Pressemitteilung<\/p>\n                                                <p class=\"post-teaser__note\">19. Januar 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Vorreiter im deutschen Lebensmitteleinzelhandel: REWE GROUP, Landfrisch AG und Erzeuger starten einzigartiges Partnerschaftsmodell f\u00fcr zukunftstr\u00e4chtigen Gem\u00fcseanbau<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Drei-Parteien-Vertrag st\u00e4rkt die Zusammenarbeit zwischen Handel und Landwirtschaft und schafft eine verl\u00e4ssliche Basis f\u00fcr die Zukunft<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-3questions\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/drei-fragen\/luca-burwitz-zur-gruenen-woche-2026\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/drei-fragen\\\/luca-burwitz-zur-gruenen-woche-2026\\\/&quot;,&quot;element_name&quot;:&quot;Luca Burwitz zur Gr\\u00fcnen Woche 2026&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"-0.02\"\n                            data-focus-y=\"0.61\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/07\/Portrait_Luca-Burwitz-scaled.jpg?t=2026100402\"\n                            alt=\"Portr\u00e4t von Luca Burwitz\"\n                            loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Luca Burwitz \u00a9Jenni Prucha\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                <p class=\"post-teaser__note\">13. Januar 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Drei Fragen an<span>Luca Burwitz<\/span><\/h3>\n                    \n                                            <p class=\"post-teaser__excerpt\">zum Thema Gr\u00fcnen Woche 2026<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_plain medium\">\n    <a\n        class=\"post-teaser__inner\"\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/kurznotizen\/gemeinsame-verantwortung-rewe-group-kooperiert-mit-sifav\/\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/kurznotizen\\\/gemeinsame-verantwortung-rewe-group-kooperiert-mit-sifav\\\/&quot;,&quot;element_name&quot;:&quot;Gemeinsame Verantwortung: REWE GROUP kooperiert mit SIFAV&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__content\">\n            <div class=\"post-teaser__meta\">\n                <p class=\"post-teaser__type\">Kurznotiz<\/p>\n                <p class=\"post-teaser__note\">5. Januar 2026<\/p>\n            <\/div>\n\n            <div class=\"plain-post-teaser__text\">\n                Gemeinsame\u00a0Verantwortung: REWE GROUP\u00a0kooperiert\u00a0mit\u00a0SIFAV\u00a0\u00a0\nDie REWE GROUP\u00a0schlie\u00dft\u00a0sich\u00a0der\u00a0internationalen\u00a0Nachhaltigkeitsinitiative\u00a0SIFAV (Sustainability Initiative Fruit and Vegetables) an.\u00a0Koordiniert\u00a0von der\u00a0globalen\u00a0Nachhaltigkeitsorganisation\u00a0IDH\u00a0bringt\u00a0die Initiative\u00a0Unternehmen\u00a0zusammen, um\u00a0weltweite\u00a0Lieferketten\u00a0f\u00fcr Obst und\u00a0Gem\u00fcse\u00a0konsequent\u00a0nachhaltiger\u00a0zu\u00a0gestalten und\u00a0\u00f6kologische\u00a0sowie\u00a0soziale\u00a0Verantwortung\u00a0in\u00a0allen\u00a0Prozessen\u00a0zu\u00a0verankern.\u00a0\nSIFAV\u00a0orientiert\u00a0sich\u00a0an\u00a0den UN-Nachhaltigkeitszielen\u00a0und der EU-Strategie\u00a0\u201eFarm to\u00a0Fork\u201c.\u00a0Im\u00a0Mittelpunkt\u00a0stehen\u00a0Klimaschutz,\u00a0verantwortungsvolle\u00a0Wasserbewirtschaftung, regenerative\u00a0Landwirtschaft,\u00a0existenzsichernde\u00a0L\u00f6hne\u00a0und\u00a0sichere\u00a0Arbeitsbedingungen\u00a0entlang\u00a0der\u00a0Lieferkette.\u00a0\u00a0\nMehr\u00a0\u00fcber\u00a0SIFAV:\u00a0SIFAV | Sustainability Initiative Fruit and Vegetables\u00a0\u00a0            <\/div>\n        <\/div>\n    <\/a>\n<\/div>                    <\/li>\n                            <\/ul>\n        <\/div>\n                    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser theme-blau--1-heller-highlight\" data-module-name=\".linkedin-teaser\">\n        <svg aria-hidden=\"true\" focusable=\"false\" class=\"linkedin-teaser__shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M0,45.97c15.57-10.14,31.06-16,45.73-16,28.73,0,38.64,28.24,38.64,48.55,0,12.43-3.2,26.53-8.98,41.48h44.6V0H0v45.97Z\"\/><\/svg>\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"linkedin-teaser__headline\">\n                    Die REWE GROUP auf LinkedIn                <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Auf unserem LinkedIn-Kanal informieren wir \u00fcber aktuelle Entwicklungen<br> in der REWE GROUP sowie der Branche \u2013 von Digitalisierung bis Nachhaltigkeit.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/www.linkedin.com\/company\/rewegroup\/posts\/\"\n                        class=\"linkedin-teaser__cta arrow-link\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        Zum LinkedIn-Kanal                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser--linked\">\n                <a\n                    class=\"post-teaser__inner text-focus\"\n                    href=\"https:\/\/www.linkedin.com\/posts\/was-wirklich-z%C3%A4hlt-wenn-es-um-vielfalt-geht-ugcPost-7508437783968038912-NYQ8\/?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAEiSGI4BlYEA78AfIKxGpI88IWE7B9IF5KA\"\n                    target=\"_blank\" rel=\"noopener noreferrer\"                >\n                    <div class=\"post-teaser__background-wrapper\">\n                                                                                <img decoding=\"async\"\n                                class=\"cover-img\"\n                                src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/CSD-Pride-Muenchen-1-768x1152.jpg\"\n                                alt=\"Teilnehmende eines Christopher Street Day mit zahlreichen Regenbogenflaggen in einer dicht gef\u00fcllten Menschenmenge.\"\n                                loading=\"lazy\"\n                                 data-copyright=\"Teilnehmende eines Christopher Street Day mit zahlreichen Regenbogenflaggen in einer dicht gef\u00fcllten Menschenmenge. \u00a9micha-fotografiert.de | Michael Zimmermann\" data-copyright-wrapper=\".post-teaser__background-wrapper\"                            >\n                                                                        <\/div>\n\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__content\">\n                            <h2 class=\"post-teaser__title\">Vielfalt entsteht dort, wo Menschen f\u00fcreinander einstehen. <\/h2>                        <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PENNY und die Molkerei Berchtesgadener Land treiben die energetische Transformation der Landwirtschaft voran<\/p>\n","protected":false},"author":30,"featured_media":41658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[36,59,41],"sales_line":[13],"focus_theme":[143],"class_list":["post-41614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verantwortung","tag-ernaehrung","tag-landwirtschaft","tag-regionalitaet","sales_line-penny","focus_theme-wegbereiter-nachhaltigkeit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Zukunftsbauer - REWE GROUP<\/title>\n<meta name=\"description\" content=\"PENNY und die Molkerei Berchtesgadener Land unterst\u00fctzen mit dem Projekt &quot;Zukunftsbauer&quot; die energetische Transformation der Landwirtschaft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/die-zukunftsbauer\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Zukunftsbauer\" \/>\n<meta property=\"og:description\" content=\"PENNY und die Molkerei Berchtesgadener Land unterst\u00fctzen mit dem Projekt &quot;Zukunftsbauer&quot; die energetische Transformation der Landwirtschaft.\" \/>\n<meta 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