{"id":14004,"date":"2021-03-03T08:12:27","date_gmt":"2021-03-03T07:12:27","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=14004"},"modified":"2022-11-21T16:16:18","modified_gmt":"2022-11-21T15:16:18","slug":"audio-interview-ki-im-handel","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/audio-interview-ki-im-handel\/","title":{"rendered":"Audio-Interview: K\u00fcnstliche Intelligenz im Handel"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-intro\" data-module-name=\"Intro\">            <div class=\"intro margin-row-inner\">\n            <div class=\"intro__inner border-content light\">\n                \n                                    <div class=\"intro__text entry-content\"><p>Bessere Warenverf\u00fcgbarkeit, personalisierte Werbung, kassenlose Superm\u00e4rkte: All dies wird durch Digitalisierung m\u00f6glich, genauer gesagt durch K\u00fcnstliche Intelligenz. Wo KI-Anwendungen bei der REWE Group l\u00e4ngst Realit\u00e4t sind und warum Ethik dabei eine Rolle spielt, erz\u00e4hlt REWE Digital CTO Robert Zores im Interview.<\/p>\n<\/div>\n                            <\/div>\n        <\/div>\n    <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>K\u00fcnstliche Intelligenz \u2013 kurz: KI \u2013 gilt im Handel als eine der wichtigsten Zukunftstechnologien, die nicht nur unser Einkaufserlebnis, sondern auch Logistik und das Arbeitsleben ver\u00e4ndern wird. Wie geht die REWE Group mit dem Thema um? Wo sind KI-Anwendungen bereits Realit\u00e4t? Und was bringt die Zukunft?<\/p>\n<p>Antworten auf diese Fragen liefert Robert Zores. Der f\u00fcr Technologie zust\u00e4ndige Gesch\u00e4ftsf\u00fchrer bei REWE digital und studierte Physiker besch\u00e4ftigt sich seit vielen Jahren mit KI-Anwendungen. Im Gespr\u00e4ch mit REWE Group-Redakteurin Julia Klotz erkl\u00e4rt er, was KI \u00fcberhaupt ist und welche Chancen sie f\u00fcr Handel und Touristik bietet. Er geht jedoch auch auf m\u00f6gliche Risiken ein und erkl\u00e4rt, warum REWE digital sich schon fr\u00fch mit den ethischen Aspekten von KI auseinandergesetzt hat.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-video-player\" data-module-name=\"Video Player\">        <div class=\"margin-row-inner\">\n        <div class=\"reweg-video\" data-id=\"OPLAebe3\" data-alt=\"Das Video ist eine Audioaufzeichnung von einem Interview in dem Robert Zores, Gesch\u00e4ftsf\u00fchrer bei REWE digital, mit REWE Group-Redakteurin Julia Klotz \u00fcber die Rolle der K\u00fcnstlichen Intelligenz (KI) im Handel diskutieren. Er beleuchtet, wie KI das Einkaufserlebnis, die Logistik und das Arbeitsleben beeinflusst, wo KI bei der REWE Group bereits eingesetzt wird und welche Zukunftsperspektiven bestehen. Zudem thematisiert er die Chancen und Risiken von KI sowie die Bedeutung ethischer Aspekte im Umgang mit dieser Technologie.\">\n            <div class=\"reweg-video__meta\">\n                <p class=\"reweg-video__type\">Video<\/p>\n                <p class=\"reweg-video__dur\">27:00<\/p>\n            <\/div>\n            <div class=\"reweg-video__poster\">\n                <div class=\"reweg-video__poster-focal-point-container\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2021\/02\/ai-robert-zores.jpg?t=2026040402\"\n        alt=\"Ein Portr\u00e4t von Robert Zores vor einem Symbolbild, auf dem sich eine menschliche und eine Roboterhand ber\u00fchren\"\n                        loading=\"lazy\"\n         data-copyright=\"Ein Portr\u00e4t von Robert Zores vor einem Symbolbild, auf dem sich eine menschliche und eine Roboterhand ber\u00fchren \u00a9 ipopba (Getty Images)\"    >\n<\/div>\n                <\/div>\n                <button type=\"button\" class=\"btn-icon icon-play btn-blur reweg-video__play\" aria-label=\"Video Audio-Interview: KI im Handel abspielen\"><\/button>\n                <div class=\"video-cookie-notice\">\n    <div class=\"video-cookie-notice__inner\">\n        <p>\n            Um dieses Video zu sehen, stimmen Sie bitte den Statistik Cookies unter den Privatsph\u00e4re-Einstellungen zu.        <\/p>\n        <p>\n            <a href=\"#cookie-settings\" class=\"btn-text small\" title=\"Einstellungen anpassen\">\n                <span>Einstellungen anpassen<\/span>\n            <\/a>\n        <\/p>\n    <\/div>\n<\/div>\n            <\/div>\n            <div class=\"reweg-video__text\">\n                <h2 class=\"reweg-video__title\">Audio-Interview: KI im Handel<\/h2>                <div class=\"reweg-video__copy entry-content\">\n                    <p>Bessere Warenverf\u00fcgbarkeit, personalisierte Werbung und kassenlose Superm\u00e4rkte durch K\u00fcnstliche Intelligenz. \u00dcber KI bei der REWE Group spricht REWE Digital CTO Robert Zores.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Intro<\/p>\n<p>ab 0:00<\/p>\n<p>Was ist K\u00fcnstliche Intelligenz?<\/p>\n<p>ab 1:30<\/p>\n<p>Wo wird KI bei der REWE Group eingesetzt und welchen Mehrwert bringt sie?<\/p>\n<p>ab 4:50<\/p>\n<p>Wie entwickelt sich KI in Zukunft und wo liegen Herausforderungen?<\/p>\n<p>ab 14:30<\/p>\n<p>Wer treibt KI f\u00fcr die REWE Group voran?<\/p>\n<p>ab 16:30<\/p>\n<p>Warum brauchen wir ein KI Manifest?<\/p>\n<p>ab 20:50<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-author\" data-module-name=\"Autor:in\">                <div class=\"main-author__wrapper\">\n            <a class=\"main-author\" href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/autor-innen\/julia-dopjans\/\">\n    <div class=\"main-author__image\">\n        <div class=\"person-avatar f\">\n            <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/10\/autorin-julia-dopjans-300x300.jpg\"\n        alt=\"Ein Portr\u00e4tfoto von Julia Dopjans\"\n                        loading=\"lazy\"\n         data-copyright=\"Ein Portr\u00e4tfoto von Julia Dopjans \u00a9 REWE Group\"    >\n<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"main-author__text\">\n        <h2 class=\"main-author__author-gender\"><\/h2>        <p class=\"main-author__name\">\n            Julia  Dopjans        <\/p>\n\n                    <p class=\"main-author__title\">Redakteurin der REWE Group Unternehmenskommunikation<\/p>\n        \n        <p class=\"main-author__link\">\n            <span class=\"arrow-link\">Alle Inhalte anzeigen<\/span>\n        <\/p>\n    <\/div>\n<\/a>\n\n        <\/div>\n    <\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery block-ingrid\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <a href=\"https:\/\/www.rewe-digital.com\/ai-manifesto.html \" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-pattern bg-pattern_pattern4 bg-pattern_gray dark-bg-section with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Das REWE digital AI Manifesto f\u00fcr verantwortungsbewusste KI-Systeme<\/h2>\n        \n                    <div class=\"text-teaser__illustration illu-dokument_01\"><\/div>\n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">Zum AI Manifesto<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery block-ingrid\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <a href=\"https:\/\/www.rewe-group.com\/de\/unternehmen\/unternehmenskultur\/digitale-verantwortung\/\" target=\"_self\"    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow with-1-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"-0.27\"\n                    data-focus-y=\"0.10\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/kuenstliche-intelligenz-frau-am-lager-scaled.jpg?t=2026040402\"\n                    alt=\"Frau h\u00e4lt ein Tablet in den H\u00e4nden. Ein Symbolbild f\u00fcr die digitale Verantwortung bei der REWE Group\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/kuenstliche-intelligenz-frau-am-lager-1024x683.jpg 1024w, https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/kuenstliche-intelligenz-frau-am-lager-scaled.jpg?t=2026040402 2560w\"\n                    aria-description=\"Frau h\u00e4lt ein Tablet in den H\u00e4nden. Ein Symbolbild f\u00fcr die digitale Verantwortung bei der REWE Group\"\n                    loading=\"lazy\"\n                     data-copyright=\"Frau h\u00e4lt ein Tablet in den H\u00e4nden. Ein Symbolbild f\u00fcr die digitale Verantwortung bei der REWE Group \u00a9 Maskot (Shutterstock)\" data-copyright-wrapper=\".text-teaser.bg-image\"                >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Digitale Verantwortung<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Wir sind nicht nur Branchenvorreiter im E-Commerce mit Lebensmitteln: Vom Marketing bis zum Vertrieb und vom Einkauf bis zur Logistik treiben wir die Digitalisierung in unseren Gesch\u00e4ftsfeldern voran. Mit der Entwicklung und dem Einsatz komplexer Technologien geht f\u00fcr uns eine besondere Verantwortung einher, der wir begegnen m\u00f6chten.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">Zum Bereich<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Weiterlesen<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/pressemitteilungen\/rewe-eroeffnet-testmarkt-mit-pickgo-technologie-in-hannover\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/pressemitteilungen\\\/rewe-eroeffnet-testmarkt-mit-pickgo-technologie-in-hannover\\\/&quot;,&quot;element_name&quot;:&quot;REWE\\u00a0er\\u00f6ffnet\\u00a0Testmarkt mit\\u00a0Pick&amp;amp;Go-Technologie\\u00a0in Hannover&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Rewe-Pick-and-Go.jpg?t=2026040402\"\n                        alt=\"Das Bild zeigt den Eingang eines Gesch\u00e4fts mit gro\u00dfen Leuchtschildern, auf denen \"REWE\u201c in Rot und \"Pick&#038;Go\u201c in T\u00fcrkis steht.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Das Bild zeigt den Eingang eines Gesch\u00e4fts mit gro\u00dfen Leuchtschildern, auf denen &quot;REWE\u201c in Rot und &quot;Pick&amp;Go\u201c in T\u00fcrkis steht. \u00a9S.Verissimo \" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Pressemitteilung<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">25. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE\u00a0er\u00f6ffnet\u00a0Testmarkt mit\u00a0Pick&amp;Go-Technologie\u00a0in Hannover<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47759\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE\\u00a0er\\u00f6ffnet\\u00a0Testmarkt mit\\u00a0Pick&amp;amp;Go-Technologie\\u00a0in Hannover&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/gegenfrage-warum-sollte-eine-frau-zoegern\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/stories\\\/gegenfrage-warum-sollte-eine-frau-zoegern\\\/&quot;,&quot;element_name&quot;:&quot;\\u201cGegenfrage: Warum sollte eine Frau z\\u00f6gern?\\u201d&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Debora-Agelidu-Portaraet.jpg?t=2026040402\"\n                        alt=\"Auf dem Bild ist Debora Agelidu zu sehen. Sie steht an einer Obst- und Gem\u00fcseauslage in einem Supermarkt.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Auf dem Bild ist Debora Agelidu zu sehen. Sie steht an einer Obst- und Gem\u00fcseauslage in einem Supermarkt. \u00a9REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">\u201cGegenfrage: Warum sollte eine Frau z\u00f6gern?\u201d<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47788\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;\\u201cGegenfrage: Warum sollte eine Frau z\\u00f6gern?\\u201d&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/pressemitteilungen\/einkaufen-im-vorbeifahren-rewe-bietet-jetzt-auch-drivego\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/pressemitteilungen\\\/einkaufen-im-vorbeifahren-rewe-bietet-jetzt-auch-drivego\\\/&quot;,&quot;element_name&quot;:&quot;Einkaufen im Vorbeifahren: REWE\\u00a0bietet jetzt auch\\u00a0Drive&amp;amp;Go&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen.jpg?t=2026040402\"\n                        alt=\"Eine Person sitzt in einem Auto auf dem Fahrersitz und h\u00e4lt ein Smartphone aus dem Fenster, w\u00e4hrend ein REWE Drive&#038;Go Mitarbeiter drau\u00dfen ein Ger\u00e4t zum Scannen oder Bezahlen entgegenh\u00e4lt. Im Hintergrund ist ein ge\u00f6ffnetes Kofferraumfach und ein Geb\u00e4ude mit Beschilderung erkennbar.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Eine Person sitzt in einem Auto auf dem Fahrersitz und h\u00e4lt ein Smartphone aus dem Fenster, w\u00e4hrend ein REWE Drive&amp;Go Mitarbeiter drau\u00dfen ein Ger\u00e4t zum Scannen oder Bezahlen entgegenh\u00e4lt. Im Hintergrund ist ein ge\u00f6ffnetes Kofferraumfach und ein Geb\u00e4ude mit Beschilderung erkennbar. \u00a9Michael Breuer I Photokonzept\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Pressemitteilung<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">Einkaufen im Vorbeifahren: REWE\u00a0bietet jetzt auch\u00a0Drive&amp;Go<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47764\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Einkaufen im Vorbeifahren: REWE\\u00a0bietet jetzt auch\\u00a0Drive&amp;amp;Go&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/mut-machen-foerdern-fragen-stellen\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/stories\\\/mut-machen-foerdern-fragen-stellen\\\/&quot;,&quot;element_name&quot;:&quot;\\u201cMut machen, f\\u00f6rdern, Fragen stellen\\u201d&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Elisabeth-Promberger-Portrait.jpg?t=2026040402\"\n                        alt=\"Portr\u00e4t von Elisabeth Promberger\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Elisabeth Promberger \u00a9 REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">17. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">\u201cMut machen, f\u00f6rdern, Fragen stellen\u201d<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47743\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;\\u201cMut machen, f\\u00f6rdern, Fragen stellen\\u201d&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/das-beduerfnis-nach-sicherheit\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/stories\\\/das-beduerfnis-nach-sicherheit\\\/&quot;,&quot;element_name&quot;:&quot;Das Bed\\u00fcrfnis\\u00a0nach Sicherheit\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Krise-DERTOUR.jpg?t=2026040402\"\n                        alt=\"In einem B\u00fcro sitzen mehrere Personen mit Headsets an Schreibtischen und arbeiten an Computern. Die Szene ist in ged\u00e4mpftem Licht gehalten, w\u00e4hrend Pflanzen und Glasw\u00e4nde den Raum strukturieren.\"\n                        loading=\"lazy\"\n                         data-copyright=\"In einem B\u00fcro sitzen mehrere Personen mit Headsets an Schreibtischen und arbeiten an Computern. Die Szene ist in ged\u00e4mpftem Licht gehalten, w\u00e4hrend Pflanzen und Glasw\u00e4nde den Raum strukturieren. \u00a9 DERTOUR Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">16. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">Das Bed\u00fcrfnis\u00a0nach Sicherheit\u00a0<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47724\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Das Bed\\u00fcrfnis\\u00a0nach Sicherheit\\u00a0&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/pressemitteilungen\/rewe-und-nahkauf-kundinnen-zeigen-herz\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/pressemitteilungen\\\/rewe-und-nahkauf-kundinnen-zeigen-herz\\\/&quot;,&quot;element_name&quot;:&quot;REWE- und\\u00a0nahkauf-Kund:innen\\u00a0zeigen Herz&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/tafeltueten-ergebnis-west-scaled.jpg?t=2026040402\"\n                        alt=\"Person mit Bo-Pl\u00fcschtier im Markt, dass eine Tafetl\u00fcte h\u00e4lt.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Person mit Bo-Pl\u00fcschtier im Markt, dass eine Tafetl\u00fcte h\u00e4lt. \u00a9REWE \" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Pressemitteilung<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">12. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE- und\u00a0nahkauf-Kund:innen\u00a0zeigen Herz<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47711\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE- und\\u00a0nahkauf-Kund:innen\\u00a0zeigen Herz&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/leistung-alleine-reicht-nicht-aus-es-braucht-sichtbarkeit-und-netzwerke\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/stories\\\/leistung-alleine-reicht-nicht-aus-es-braucht-sichtbarkeit-und-netzwerke\\\/&quot;,&quot;element_name&quot;:&quot;\\u201eLeistung\\u00a0alleine\\u00a0reicht nicht aus. Es braucht Sichtbarkeit und Netzwerke\\u201d\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Wenke-Weissmann-1.jpg?t=2026040402\"\n                        alt=\"Portr\u00e4t von Wenke Wei\u00dfmann\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Wenke Wei\u00dfmann \u00a9Hochglanzfilm f\u00fcr REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">11. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">\u201eLeistung\u00a0alleine\u00a0reicht nicht aus. Es braucht Sichtbarkeit und Netzwerke\u201d\u00a0<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47647\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;\\u201eLeistung\\u00a0alleine\\u00a0reicht nicht aus. Es braucht Sichtbarkeit und Netzwerke\\u201d\\u00a0&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/chancengleichheit-braucht-sichtbarkeit\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/de\\\/presse-und-medien\\\/newsroom\\\/stories\\\/chancengleichheit-braucht-sichtbarkeit\\\/&quot;,&quot;element_name&quot;:&quot;\\u201eChancengleichheit braucht Sichtbarkeit\\u201c&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/Daniela_Buechel_Portrait_V2.jpg?t=2026040402\"\n                        alt=\"Portr\u00e4t von Dr. Daniela B\u00fcchel\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t Dr. Daniela B\u00fcchel \u00a9 REWE Group (Michael Pr\u00f6ck)\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">9. M\u00e4rz 2026<\/p>\n                <h3 class=\"post-teaser__title\">\u201eChancengleichheit braucht Sichtbarkeit\u201c<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"in die Sammlung hinzuf\u00fcgen\"\n        data-post-id=\"47584\"\n        data-blog-id=\"2\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;\\u201eChancengleichheit braucht Sichtbarkeit\\u201c&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Unternehmen&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Die REWE Group auf  <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Auf unserem LinkedIn-Kanal informieren wir \u00fcber aktuelle Entwicklungen in der REWE Group sowie der Branche \u2013 von Digitalisierung bis Nachhaltigkeit.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        Zum LinkedIn-Kanal                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default\">\n                <a\n                    href=\"https:\/\/www.linkedin.com\/posts\/rewegroup_einkaufen-per-boxenstopp-activity-7442504862413582336-f_jL?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAEiSGI4BlYEA78AfIKxGpI88IWE7B9IF5KA\"\n                    target=\"_blank\" rel=\"noopener noreferrer\"                    class=\"post-teaser__inner\"\n                >\n                    <div class=\"post-teaser__background-wrapper\">\n                                                                                <img decoding=\"async\"\n                                class=\"cover-img\"\n                                src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen-768x512.jpg\"\n                                alt=\"Eine Person sitzt in einem Auto auf dem Fahrersitz und h\u00e4lt ein Smartphone aus dem Fenster, w\u00e4hrend ein REWE Drive&#038;Go Mitarbeiter drau\u00dfen ein Ger\u00e4t zum Scannen oder Bezahlen entgegenh\u00e4lt. Im Hintergrund ist ein ge\u00f6ffnetes Kofferraumfach und ein Geb\u00e4ude mit Beschilderung erkennbar.\"\n                                loading=\"lazy\"\n                                 data-copyright=\"Eine Person sitzt in einem Auto auf dem Fahrersitz und h\u00e4lt ein Smartphone aus dem Fenster, w\u00e4hrend ein REWE Drive&amp;Go Mitarbeiter drau\u00dfen ein Ger\u00e4t zum Scannen oder Bezahlen entgegenh\u00e4lt. Im Hintergrund ist ein ge\u00f6ffnetes Kofferraumfach und ein Geb\u00e4ude mit Beschilderung erkennbar. \u00a9Michael Breuer I Photokonzept\" data-copyright-wrapper=\".post-teaser__inner\"                            >\n                                            <\/div>\n\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__content\">\n                                                                                            <p class=\"post-teaser__note\">27. M\u00e4rz 2026<\/p>\n                                                        <h2 class=\"post-teaser__title\">Einkaufen ohne auszusteigen \u2013 mit REWE Drive&amp;Go wird das ab sofort Realit\u00e4t. \ud83d\ude97<\/h2>                        <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bessere Warenverf\u00fcgbarkeit, personalisierte Werbung und kassenlose Superm\u00e4rkte durch K\u00fcnstliche Intelligenz. \u00dcber KI bei der REWE Group spricht REWE Digital CTO Robert Zores.<\/p>\n","protected":false},"author":10,"featured_media":13975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":0,"footnotes":""},"categories":[8],"tags":[54,128,55],"sales_line":[19],"focus_theme":[139],"class_list":["post-14004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-digitalisierung","tag-kuenstliche-intelligenz","tag-onlinehandel","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audio-Interview: K\u00fcnstliche Intelligenz im Handel - REWE Group<\/title>\n<meta name=\"description\" content=\"Was ist K\u00fcnstliche Intelligenz (KI) und welche Rolle spielt sie f\u00fcr den Handel und die REWE Group? REWE digital CTO Robert Zores zum KI Manifesto und Zukunftsszenarien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/newsroom\/stories\/audio-interview-ki-im-handel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audio-Interview: K\u00fcnstliche Intelligenz im Handel\" \/>\n<meta property=\"og:description\" content=\"Was ist K\u00fcnstliche Intelligenz (KI) und welche Rolle spielt sie f\u00fcr den Handel und die REWE Group? 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