{"id":45072,"date":"2025-08-05T16:00:02","date_gmt":"2025-08-05T14:00:02","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=position_paper&#038;p=45072"},"modified":"2025-08-05T16:00:03","modified_gmt":"2025-08-05T14:00:03","slug":"proteinstrategie-der-rewe-group","status":"publish","type":"position_paper","link":"https:\/\/www.rewe-group.com\/de\/presse-und-medien\/publikationen\/positionspapiere\/proteinstrategie-der-rewe-group\/","title":{"rendered":"Proteinstrategie der REWE Group"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Die Frage, wie wir uns zuk\u00fcnftig ern\u00e4hren, ist l\u00e4ngst zu einer gesellschaftspolitischen Diskussion geworden. Im Mittelpunkt steht dabei die Rolle von Proteinen und wie sie nachhaltiger, resilienter und ges\u00fcnder bereitgestellt werden k\u00f6nnen. Alternative und pflanzliche Proteinquellen gewinnen somit an Bedeutung, nicht zuletzt vor dem Hintergrund globaler Krisen, \u00f6kologischer Herausforderungen und der wachsenden Nachfrage nach bezahlbaren Lebensmitteln.<\/p>\n<p>Als eines der gr\u00f6\u00dften Handelsunternehmen Europas mit einem ambitionierten Klimaziel haben wir uns einer ganzheitlichen Proteinstrategie verschrieben. Doch f\u00fcr eine klima- und ressourcenschonendere Lebensmittelproduktion m\u00fcssen insgesamt auch die politischen Rahmenbedingungen ge\u00e4ndert werden. Deshalb begr\u00fc\u00dfen wir, dass auch die Politik die Relevanz des Themas erkannt hat, auch wenn die Entwicklungen noch entschlossener vorangetrieben werden k\u00f6nnten.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-teaser-pdf\" data-module-name=\"Teaser PDF\"><div class=\"myblock-wrapper\">\n    <a\n        class=\"twitter-icon-teaser\"\n        href=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/08\/proteinstrategie-positionspapier.pdf?t=2026070512\"\n        target=\"_blank\" rel=\"noopener noreferrer\"        data-tracking=\"{&quot;event&quot;:&quot;file_download&quot;,&quot;file_extension&quot;:&quot;application\\\/pdf&quot;,&quot;file_name&quot;:&quot;proteinstrategie-positionspapier.pdf&quot;,&quot;link_classes&quot;:&quot;arrow-link&quot;,&quot;link_domain&quot;:&quot;&quot;,&quot;link_id&quot;:45073,&quot;link_text&quot;:&quot;Herunterladen&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/content\\\/uploads\\\/2025\\\/08\\\/proteinstrategie-positionspapier.pdf?t=2026070512&quot;}\"\n    >\n        <div class=\"contents\">\n            <h2>Positionspapier<\/h2>\n            <div class=\"entry-content\"><p>Unsere vollst\u00e4ndige Position zum Thema \u201eProteinstrategie\u201c ist hier als PDF zu finden.<\/p>\n<\/div>\n            <div class=\"link\">\n                <span class=\"arrow-link\">Herunterladen<\/span>\n            <\/div>\n        <\/div>\n        <div class=\"icon pdf\">\n            <div class=\"illustration\"><\/div>\n        <\/div>\n    <\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[6],"tags":[36],"sales_line":[19],"focus_theme":[143],"class_list":["post-45072","position_paper","type-position_paper","status-publish","hentry","category-politik","tag-ernaehrung","sales_line-rewe-group","focus_theme-wegbereiter-nachhaltigkeit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - 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