There is a long tradition of organic products at REWE. As early as 1988, REWE began offering products from controlled organic agriculture under the private label brand “Füllhorn”. At the beginning of 2008, “Füllhorn” was changed to the new REWE organic label “REWE Bio”.
The REWE Bio product line currently features more than 300 organic products plus an additional 50 fresh fruit and vegetable products, primarily from domestic contracted producers.
The REWE Bio products conform to stricter standards than those required by the EU regulation on organic products. The products are characterised by the very high quality of the ingredients, and the recipes make virtually no use of additions of natural aromas and yeast extracts. About 100 REWE Bio products now bear the seal of the ecological association Naturland, and their number is growing.
The PENNY product line currently includes 50 organic products. The product line B!O is the logical evolvement of the organic label “Naturgut” which PENNY introduced in 2007 to mark its entry onto the market of foods from organic agriculture.