Fairtrade

REWE Group has carried fairtrade products in its stores since 1993. Aside from the coffee sold in its supermarkets, there is also tea, chocolate, orange juice and at times even organic wines and roses with the Fairtrade seal. REWE Group also participates in "Fair week" - the nationwide week-long event on the subject of fairtrade between North and South. Activities and taste tests were held at many stores and customer response was quite positive.

PENNY presents itself as innovative as usual with the sales launch fair traded products of fair traded products. The beginning of this strategy marked the sales launch of "Café intención ecológico" in January 2008. This premium quality coffee of J.J.Darboven, which is produced organically and bears the Fairtrade seal is made 100% of Arabica beans. The next products that followed were fair traded honey and juices. By offering these products, the REWE discounter shows that the conscious consumption of fair traded products does not need to be considered a luxury.