Regionality
The "Landmarkt" Label

Regional products are all the rage. REWE's Central Region is successfully addressing this demand in cooperation with the Vereinigung der Hessischen Direktvermarkter e.V. (federation of direct marketers in Hesse) through marketing the "Landmarkt" products. Now regional agricultural producers sell their products through direct marketing at more than 60 REWE stores in Hesse.

The proportion of these products in the portfolio varies according to store and season. The concept has developed positively and has been well accepted by customers. REWE now cooperates with a total of around 150 regional direct marketers.