Our four pillars for more sustainability

Green Products

The manufacture of our private-label products has an impact on people, animals, and the environment. We are addressing the challenges involved and working hard to offer an ever-greater number of more sustainable ranges. We always consider the entire supply chain and take action where we consider social and environmental standards to be under threat.

We promote local produce, organic products and products featuring our PRO PLANET label. In addition, we are systematically optimising packaging and are committed to biodiversity. We are also working on facilitating more sustainable tourism. In the areas of action ‘people’, ‘animal’, ‘environment’, and ‘nutrition’, we are developing measures to reduce ecological and social impact.

- More information on the strategic approach in our sustainability report

Improved packaging.

To save resources, we have already optimised the packaging of more than 2,000 private-label items.

With us, less is more.

The sugar and salt content of our private-label products has been subjected to careful scrutiny.

With us, less is more.
In total	%
products	100

The PRO PLANET biodiversity project

The PRO PLANET biodiversity project created and enhanced about 2.267 hectares of flower strips. *700 hectares of these were in place in 2025

The PRO PLANET biodiversity project
2021	8800000
2023	15980000
2025	22670000

Energy, Climate & Environment

CO₂ emissions are generated everywhere: at farms, production facilities, and in the supply of services, as well as by logistics processes and stores. That is why saving energy and avoiding harmful emissions are high on the agenda for REWE Group. In the areas of action ‘energy efficiency’, ‘climate-relevant emissions’, and ‘conservation of resources’, we are developing effective measures to reduce the impact of our actions on the climate and the environment.

Green buildings

With the green building concept, we, the REWE Group, are following a new standard for sustainable supermarkets.

Green buildings
In total	597
REWE supermarkets (488)	488
PENNY supermarkets (109)	109

- More information on the strategic approach in our sustainability report

Employees

Dedicated, well-qualified employees contribute immensely to the company’s success. This is why we do a great deal to foster satisfaction, performance and productivity. Besides fair pay, we offer additional company benefits, flexible working models and tailored ways to help our employees achieve a healthy work/life balance.

The corporate culture of REWE Group fosters a trusting and respectful relationship among employees, customers and business partners. In the areas of action ‘values and culture’, ‘training and professional growth’, ‘health and safety’, ‘job and phases of life’, and ‘diversity and equal opportunity’, we are developing measures to promote successful cooperation.

- More information on the strategic approach in our sustainability report

We educate.

In 2023, the target of 5.5 percent apprentices as a proportion of the workforce was achieved.

Internal filling of management positions

Our goal is to recruit managers from within our own ranks and to develop qualified employees in the long term.

Social commitment

We actively support local communities in many regions of the world. The development of children and young people is particularly important to us. One area in which we are striving to make a difference is in combating inequality. Here, we rely on strong partners and involve customers and employees in our projects, which both strengthens the sense of community and extends the reach of the projects. We are involved in a great many projects in the areas of action ‘conscious diets and exercise’, ‘opportunities for children and adolescents’, ‘vigilant approach to food’ and ‘biodiversity and environmental protection’.

Together against food waste.

84 percent of our REWE and PENNY stores as well as sales lines in Austria work with local food banks.

Together against food waste.
In total	88 %
%	88

Breakfast power for children.

Together with food banks and other partners, REWE provides participating schools with so-called Power Boxes with a variety of foods.

- More information on the strategic approach in our sustainability report

From strategy to practice

People are key to the successful and goal-oriented implementation of any strategy. At REWE Group, we have initiated a great many specific projects to put our ideas for a good life into practice. Each sales line has considerable freedom to develop specific measures in line with their strategy and business model. A selection.