“Golden Spark” for REWE Group

REWE Group recognised for the “Best Communication of Corporate Responsibility” 

REWE Group was awarded the “Golden Spark” (Goldener Funke) by the German Prize for Business Communication (DPWK) in recognition of its outstanding communication work in the sector of sustainability in Berlin on 24 May 2011. The group-wide sustainability communication secured first place for REWE Group in the category “Best Communication of Corporate Responsibility”. The decisive element for the jury was the community campaign “Together...” which was initiated in supraregional daily and Sunday newspapers and popular magazines for the first time by REWE Group in 2010.

The campaign cast a revealing light on far-reaching subject areas such as climate protection, employees/vocational training or preservation of resources. The jury was also strongly impressed by the campaign “Our Customers Move More than Their Shopping Carts”, which was launched in October 2010. This is the guiding idea used by REWE Group to promote its private label brand PRO PLANET. Both of these campaigns mesh an image motif with the corresponding and current product lines of various sales channels.

“In today’s world, it no longer suffices to say that acting sustainably is simply a corporate goal. On the contrary, concrete commitment must be communicated transparently and credibly to customers and employees of a company. Otherwise, the required critical dialogue with a broad public will fail,” stated Martin Brüning, Director Corporate Communications/Public Affairs at REWE Group. Dr Daniela Büchel, Head of the Sustainability/Group Marketing Department at REWE Group, added: “This award is especially meaningful to us because it is a verification for us that our sustainability communication provides the right impetus for reaching consumers.”

“We were especially impressed with the way the projects for sustainability actively involved associates in the REWE Group’s commitment. They convey the various subjects internally as well as to the outside world, positively impacting the company’s image. The consequence is that REWE Group credibly proves that sustainability is a major consideration across a strikingly broad scope,” noted Susanne Rump, Project Coordinator DPWK.