REWE Group Strenghtens Cooperation With Independent Retailers

Cologne, 01.07.09

General meeting unanimously adopts Declaration of Munich


The ordinary annual general meeting of REWE Group held in Munich has confirmed the Management Board's course proposed for a successful future. The Declaration of Munich was adopted unanimously. It will be the basis for combining the Germany-wide sales concept under the REWE umbrella brand with the individual strengths of the independent retailers. "On the basis of the Declaration of Munich we will achieve sustainable competitive advantages on local, regional and national level for our successful REWE umbrella brand in Germany", said REWE Group CEO Alain Caparros.

Within the framework of the project titled "Being independent with REWE" ("Selbständig sein mit REWE"), the company has elaborated over the past months new possibilities for promoting an even closer cooperation with the about 1,500 independent retailers under the umbrella of the cooperative Group. The challenge was to supplement the national sales concept of REWE, which in German supermarket segment is unique in terms of its consistency and thoroughness, with the individual strengths of the independent retailers. The principles of cooperation and the measures provided for in the "Being independent with REWE" concept form the core of the adopted Declaration of Munich, which  includes tailor-made qualification programmes for the retailers who aim to improve their entrepreneurial performance and professional creativity. Moreover it was agreed to take advantage of the knowledge and know-how of the retailers in the work of the joint bodies with the REWE management on national and regional level. This will improve the opinion-forming process to decide on operative and strategic issues.

"The Declaration of Munich provides our independent retailers with new and positive prospects for their future development", said Caparros, who added that " this will also offer additional growth opportunities in the highly competitive German supermarket business segment".

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REWE GROUP-Corporate Communications
Tel.: 0221 - 149-1050
E-Mail: presse(at)rewe-group.com

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