REWE Group opens further bio foods supermarket in Cologne

Cologne, 30.11.06

With the opening of the second bio foods supermarket of the Vierlinden brand in Cologne within one year, REWE Group strengthens its commitment to the consistently growing natural foods market segment.


With the opening of another organic foods supermarket in Cologne within a single year, REWE Group is expanding further into the natural foods market segment with such high - and consistently growing - demand among customers. Starting on November 30, this store of around 500 square metres in sales floor area located in the Deutz district of Cologne will carry not only products from the company's "Füllhorn" private label but also around 6000 more products in its overall product assortment. The range of organic alternatives to conventionally manufactured products will extend from fruits and vegetables, milk and dairy products, meats, cheeses, and wines to include even cosmetics and hygiene products. Around 25 specially-trained employees in the new store (located at Deutzer Freiheit 95) will answer customer questions on the high-quality product range and can also provide information on how the products are made.

"The opening of a second organic foods supermarket at our Cologne base shows that we are very closely following the demand for organic products and taking this demand seriously. The issue of 'bio' foods has evolved well beyond a niche market in Germany. We intend to pursue continuing expansion in this segment," said Management Board Member Josef Sanktjohanser, who is also in charge of organic foods supermarkets. "Our high-quality and price-oriented Vierlinden supermarkets are experiencing very dynamic turnover growth. And we are going to respond by getting the planned new store locations up and running even sooner," Sankjohanser added.

The Cologne-based REWE Group opened its first Vierlinden supermarket around a year-and-a-half ago in the Benrath district of Düsseldorf - which earned it the "Bio-Markt des Jahres 2006" (organic foods market of the year) award for its unrivalled product range and for its friendly, expert customer service. The independent jury that awarded the prize included experts from marketing, consulting, and media, all led by entrepreneur and organic foods pioneer Professor Claus Hipp.

The Rhineland region as well as Berlin are considered to be the centres of high demand for natural foods products in Germany. Nationwide, the turnover in organic products doubled over the last five years alone from two billion euros in 2000 to four billion in 2005. Experts predict that growth in the industry for the current business year will also be in the double-digit range.

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REWE GROUP-Corporate Communications
Tel.: 0221 - 149-1050
E-Mail: presse(at)rewe-group.com

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