"Laviva": More Lifestyle, More Reader Advantages – For Less Money

Cologne, 06.08.08

REWE Group introduces a new women's magazine for 80 cents – Added value thanks to store coupons

More lifestyle, more fun, more reader advantages, and all of this for less money. This is the claim that Cologne-based REWE Group makes as the publisher of the new women's magazine under the new title "Laviva". This high-quality lifestyle magazine, which will be launched on 1 October 2008, with an initial print run of 700,000 copies, will go on sale for only 80 cents at more than 5,500 stores of this leading trading and travel group (REWE, toom, Penny, toom Baumarkt, ProMarkt), at the REWE Group travel businesses and at all railway stations and airports in Germany. A total of up to 50 million customers who patronise REWE Group stores on a weekly basis will find "Laviva" at the check-out aisle in an exclusive presentation.

Entirely new in this concept of a women's magazine (www.laviva.com ) is the added value in the form of its product coupons that allows the magazine's readers to receive "immediate benefits". A wide variety of products is offered as "buy one, get one free". The magazine price of only 80 cents is thus offset by merchandise value of up to 30 times the price of each monthly issue.

The main focus of the contents of this roughly 100-page, professionally designed magazine, which is aimed not exclusively at women between the ages of the late 20s to the late 50s, is chosen by the independent editors of the Bertelsmann subsidiary "medienfabrik", Gütersloh, on the subjects of dining and drinking, fashion and beauty, travel, home and living. Along with money-saving and practical tips for cooking and diet, home and garden, fashion, beauty, travel and even quite personal lifestyle choices, "Laviva" will entertain female and male readers alike with interesting interviews and lifestyle stories.

Contact

REWE GROUP-Corporate Communications
Tel.: 0221 - 149-1050
E-Mail: presse(at)rewe-group.com

Contact