Laviva Is One of the Most Successful Magazine Launches in Germany

Cologne, 20.10.08

Over 350,000 copies sold since 1 October – Unique combination of lifestyle magazine and coupons appeals to customers at a price of 80 cents


With over 350,000 copies sold so far, Laviva is one of the most successful magazine launches in German press publishing in recent decades. This new lifestyle magazine has been on sale at more than 5,500 REWE Group stores (REWE, toom, PENNY, toom Baumarkt, ProMarkt) since 1 October. In addition, Laviva is also sold at all German railway stations and airports.

"In Laviva, we are offering our customers in Germany a unique combination of lifestyle topics and appealing coupons. Customers clearly consider Laviva and its innovative concept to be a welcome newcomer to the market for women's and lifestyle magazines in Germany", said Alain Caparros, CEO of REWE Group, speaking about the first two weeks of sales for Laviva today, 18 October, at the Cologne Head Office. "This is a very good half-time omen for this monthly women's magazine", Caparros explained. The CEO said he could not name a similar women's magazine that had experienced such a successful launch.

The magazine's independent editorial board at the Bertelsmann subsidiary "medienfabrik" based in Gütersloh places the main emphasis of Laviva's 100-page content, which is aimed not exclusively at women between the end of their 20s and the end of their 50s, on topics that include fine dining and beverages, fashion and beauty, travel, home and lifestyle. Laviva entertains and informs its readers with money-saving, practical tips for cooking and nutrition, house and garden, fashion, beauty, travel and even personal issues in the form of interviews and lifestyle reports. Moreover, the magazine offers considerable added value in the form of coupons that give the magazine's buyers true, immediate benefits. A wide range of products is offered as "buy one, get one free" items. A customer who buys one item using the coupon receives another of the same item for free upon presentation of the coupon. Laviva costs 80 cents.

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REWE GROUP-Corporate Communications
Tel.: 0221 - 149-1050
E-Mail: presse(at)rewe-group.com

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