PENNY
The approximately 2,400 PENNY stores throughout Germany, which achieved a turnover of almost 7 billion euros, carry the classic merchandise groups of retailing at especially low prices.
The PENNY philosophy of passing purchasing price advantages on immediately to the customers is expressed not only in the permanently low prices on offer, but also in the form of various theme campaign weeks and attractive brand-name articles at the lowest prices. Moreover, PENNY stands out as the "top address" for high-level east German brands of national and regional significance such as Halloren, Rotkäppchen or Wernesgrüner under the motto "Östlich = Köstlich" (East = Delicious).
Almost 60 items of the private-label brand "Line" provide health-conscious nutrition with reduced fat or sugar content at consistently low prices to supplement the product line. The stores offer a broad range of gourmet items as seasonal products before holiday periods under the brand name "Feine Kost" (Fine Food), taking the motto "Königlich genießen zum niedrigsten Preis" (Royal enjoyment at the lowest price). In 2009, the PENNY Customer Advisory Board was established to meet the company's guiding principle of orienting product line and offered services even more closely to customer requirements.