BIPA

Maintaining a product line of over 8,500 brand items in more than 570 shops, BIPA is the market leader in Austria's specialist trade for cosmetics, toiletries and sundries. The product range includes international brands as well as successful private-label products from the sectors make-up, fragrances, body care and household products. Founded in 1980 as a "sundries shop with self-service", BIPA is today the best-known company in specialist trade in cosmetics, toiletries and sundries in Austria; moreover, it is rated as Austrian consumers' favourite firm in this sector*. This is also evidenced by about 3.8 million steady customers who trust BIPA and regularly do their shopping here.

*Marketagent.com, April 2009