REWE Group's Sponsoring Activities

REWE Group and its sales lines participate in about 80 sponsoring activities, both nationally and internationally. The focus is on sport in combination with healthy nutrition.

Football

is team spirit, fast pace, emotion and joie de vivre. Aspects which football shares with retail trade. REWE Group is the primary sponsor as well as jersey sponsor for the 1st FC Cologne, REWE Dortmund the sponsor for the reigning German champions Borussia Dortmund and REWE Region Mitte for Eintracht Frankfurt. In Austria, REWE Intentional AG sponsors the football club Austria Vienna. The premium partner for the German women’s football international team, REWE crossed its fingers in the hopes that the women would be able to defend their World Cup title in their home country in 2011.

Lukas Podolski, top striker for FC, has been endorsing the REWE sales line since 2010, as has his team mate on the DFB international team, Thomas Müller.

And the REWE Group sales line REWE is active in other sports as well: the Brose Baskets in Bamberg are among its partners, just like the team handball clubs HSV Hamburg and the Rhine-Neckar Lions. During the Cologne Marathon, runners are welcome to the foods along the course and in the REWE catering village to restore their strength, a service which has been provided for many years.

An official sponsor of the association “Klasse in Sport — Initiative für den täglichen Schulsport e.V.”, the company’s commitment begins with children. The goal of the association is to improve privately initiated school sports services in both quantitative and qualitative terms. Elementary school students are encouraged to get more exercise, and support is given to children who are struggling with excess weight.

REWE has been the official nutrition partner for the German Football Association (DFB) since 2009 and has developed the REWE Vitality Programme in cooperation with the chef of the German national team, Holger Stromberg.
Thanks to its membership in the sponsors association “S20 — The Sponsors’ Voice”, REWE Group is in constant contact with other large sponsors in Germany who are also members of the association.