Following the conclusion of REWE's structure reform, the REWE Group decided to create a new mission statement during the reporting year. The four core components of the new mission statement - mission, core values, vision and maxims - reinforce the Group's common identity while boosting the long-term solidarity of every part of the business, including employees and retailers united under the umbrella of the REWE Group - from the Management Board through to store, warehouse and travel agency level.
Based on this new REWE Group mission statement, the SBUs started developing their own specific visions and maxims. In doing so, all of the SBUs are oriented towards the REWE Group's vision "The best performance - for customers, retailers and employees" and develop alternatives tailored to the needs of the respective sales line. In addition, the mission statement and usage options are an integral part of management seminars and are emphasised in the young managers' development programme.