With a turnover of more than 49,7 billion euros and about 327,600 employees (2012), REWE Group is one of the leading trading and travel and tourism companies in Germany and Europe. Since its foundation in 1927, the cooperative Group has developed on the basis of sustainable and long-term growth.
One of the corner stones of REWE Groupís success is that it has initiated a fundamental process of change. The challenges posed by the market have changed significantly over the course of the last few years. Internationalisation of the food trading sector has increased even further, with consumer trends developing at an ever-increasing rate. Sustainability and responsibility have also become an integral part of business operations Ė concerning both food trading and Travel and Tourism sectors.
In order to remain well positioned within a difficult market environment, in 2007, the REWE Group developed a business strategy for the entire Group covering five action plans:
In reality, the REWE Groupís reorganisation of the business segments and decision-making structures turned out to be a real success. For example, the company merged the strategic purchasing units, tightened the core areas within the Group and transferred operative independence and responsibility to the strategic business units (SBUs).